The average Home dweller is "the most hardcore gamer on the PlayStation 3."
That's according to the director of the Sony social space, Jack Buser, who shed some light on the virtual world's demographic for Giant Bomb.
"They buy more games than the average PS3 user, they play more games than the average PS3 user. They also watch more movies than the average PS3 user, who is already a highly self-selective consumer," said Buser.
"We're talking about rabid consumers of media and hardcore gamers. That's who these people are."
Despite the perceived unpopularity of Home by many, Buser says it's a well-used platform with different people using it for different things:
"You have users who are spending a tremendous amount of time on the platform, literally spending their lives inside of PlayStation Home," he said.
"You have other users that are using PlayStation Home as something that they do between games. They'll have a big game they bought, they beat the game or otherwise get tired of the game, so what do they do with their console between that and the next time they buy a game? They use PlayStation Home."
Buser was delighted to see record numbers in Home at the beginning of last month following the return of the PlayStation Network.
"We were watching the numbers and we were just so excited. We were just dancing in the streets," he said.
"The numbers are through the roof. I think it speaks to the loyalty of our user base, and to the power of these kinds of platforms."