Gearbox and Sega "should have just shut the hell up" about Aliens: Colonial Marines after announcing the game too early, CEO Randy Pitchford has said.
Speaking in the latest issue of Official PlayStation Magazine - which boasts an 8-page cover story on Colonial Marines - Pitchford explained the studio announced the Aliens deal as quick as it could because it was "so excited and thrilled".
"Frankly, I think the game was publicly announced before... well, the first press release came out and the ink wasn't even dry on the contract," he told OPM.
"We hadn't even written the first line of code when the announcement happened, and I think it's because we were so excited and thrilled that this was going to happen.
"We love Aliens vs. Predator, but this is pure, this is canon, this is 'holy f***'. Between us and Sega and everybody we should have just shut the hell up until we were further along, frankly. It feels like a long time."
Colonial Marines was 're-announced' ahead of E3 last month. Speaking in the re-reveal, Sega Europe's senior VP of marketing Gary Knight promised the shooter will be "THE definitive Aliens gaming experience."