Nintendo president Satoru Iwata has confirmed that several third-party game collaborations are in development for Wii U.
Iwata has already stressed that Wii U won't have the same launch problems as the 3DS thanks to a stronger first-party support.
But now the Nintendo boss is pointing to the importance of an immediate third-party arsenal as well.
"We think it very important to make several hits from the third-party software publishers within the first year from the release of the platform, while offering Nintendo software seamlessly," he told investors in a recent meeting.
"In order to achieve this goal, we have shared information about the new hardware with the software publishers earlier than we did previously and built a cooperative structure, and we are developing several titles in collaboration with these publishers.
"I cannot talk in detail about the names of the titles, or with which publishers we are currently collaborating, because we have not announced this information yet, but what we are aiming for with the Nintendo 3DS and the Wii U is, platforms which have much more software and a wider variety of software than the former Nintendo DS or Wii.
"Therefore, we are thinking of creating an environment where software from other companies will become hits."
Iwata concluded that Nintendo is "prepared to invest in order to make this a reality." Could a few big name third-party exclusives be on the cards? Do third-party exclusives even exist anymore?