Nintendo president Satoru Iwata has said the firm is looking into an auto download feature for Wii U and 3DS to address a need to push new IP to reluctant users.
"At a past shareholders' meeting, we received the opinion that Nintendo should improve the design of its digital software distribution shop, and I think that we made measurable progress with Nintendo eShop," said Iwata at a recent shareholders meeting.
"Additionally, when Nintendo would like to ask users to try a specific new game, we should deliver it to their Nintendo 3DS, and possibly Wii U, with their prior consent and recommend that they just try it and, if they like it, they can pay for it. In this way, we need to introduce users to unknown products," he went on.
"Consumers are likely to be convinced to pay about 5,000 yen (£40) for a well-established franchise product, but not all the people are willing to pay a certain amount of money for an innovative but unknown product. Now is the time to prepare for these situations. We would like to respond to some of the concerns surrounding our business in this manner," said Iwata.
Nintendo launched the 3DS eShop - a digital download store accessed directly from the 3DS - on June 7.