EA Sports won't run out of ideas for the FIFA series, assures producer and overlord David Rutter, and the development team already have features in their heads for future instalments.
Speaking to CVG in our just-published FIFA 12 video interview, Rutter hailed this year's game as one of the most solid instalments yet, which he says is the reason EA's shown off hands-on gameplay earlier than usual.
"It's a solid, solid, holistic experience this year - which is a kind of strange word to use but we've hit the nail on the head as far as what we wanted to achieve this year so far," he told CVG.
"I think that's why we came out quite early with playable code much earlier than we do usually.
"This is the first year ever we've let anyone play Career Mode at any of these events and I brought it round because we know there's a lot of really good stuff in there that we want people to see," he added, commenting on today's big reveal.
Rutter went on to confirm he'll be talking about FIFA 12's online game modes "probably" at Gamescom in Germany next month.
But as for looking ahead to FIFA 13, the EA Sports team's promising it won't run out of steam:
"For future years, we have some things that we want to achieve still that we know are going to take us a while to get to. I don't think we're going to run out of ideas for FIFA."