EA chief creative director Richard Hilleman has said the App Store payment model is "essentially in freefall", arguing that increasingly people want to pay for content "in-game versus out of the game."
"Our current experience is that the App Store model is essentially in freefall. That increasingly people in that context need to pay in-game versus out of the game," he told MCV.
"The good news is that our experience with DLC has been that if we do those strategies successfully, that we get payment rates that are far superior to almost everybody else in the online commerce space."
Apple moved last night to re-balance international prices on the App Store, with some territories seeing welcome price cuts while others - including the UK - saw the cost of apps increase.
Comments
6 comments so far...
jim2wheels on 14 Jul '11 said:
*Groan*
http://upload.wikimedia.org/wikipedia/commons/archive/f/ff/20060228081450!Stop_hand.png
gmcb007 on 14 Jul '11 said:
Yeah, because the App Store is starting to flop due to one inconvenience in the games department.
£10 bet that EA release their own app store exclusively for their games.
jim2wheels on 14 Jul '11 said:
I think they have already started doing that with some PC games, sure I read about that somewhere.
gmcb007 on 14 Jul '11 said:
Yeah you're right but I wouldn't be suprised that they will make an mobile games version.
KippDynamite on 15 Jul '11 said:
I think the app store is headed for a 1983-style crash in the next few years.
alan666 on 17 Jul '11 said:
why would anyone pay for a app anyway ?