Xbox chief financial officer Dennis Durkin insists Microsoft isn't attempting to force Kinect on developers or core gamers.
Speaking to IndustryGamers, the exec said Kinect will only be embraced by traditional gamers if the titles that use the motion sensor "are experience driven", rather than simply having the functionality tacked on.
"I don't think we're trying to put any input paradigm, enforce that on anyone, unless it's better," Durkin said. "We're not trying to force anything.
"If people want to do it and they think it enhances the experience, I think consumers will embrace it and they'll do it, but that's the bar that they'll expect. And there will be a bunch of experimentation, some of it will work and some of it won't. The things that work, people will emulate and they'll chase and the things that don't, people will try other experiments.
"It's got to be experience driven," he added, "whether it be leveraging voice to do menu navigation, or to command troops - you saw Mass Effect - leveraging that within this ecosystem to decide which path do I want to go down and using that or directing troops. So I think you're seeing experimentation with voice.
"You saw it with gunsmith inside the Tom Clancy world, which used both voice and gestures. And you saw head tracking inside of Forza. So there's all this experimentation that's happening across that spectrum, and all those people are trying to make whatever experience it is - whether it's a soldier's experience in Ghost Recon, whether it's a driver's experience in Forza... whatever kind of experience it is, it's just to try to make that experience better and easier for that user."