Wii U's 2012 release will push Sony and Microsoft to launch PS4 and Xbox 720 a bit earlier than they had hoped, reckons Ubisoft CEO Yves Guillemot.
Ubisoft's previously gone on record to say it wants next-gen consoles to arrive 'sooner rather than later' to help spark innovation.
"I think [Wii U is] sending the message that the new transition is going to happen - and we're going to have new machines coming soon," Guillemot told Gamasutra.
The CEO has long taken the approach that as new gaming hardware arrives, his company should be one of the first to release games on the platform - and he plans to adopt the strategy again for Wii U.
"We're going to continue to take this approach," he said. "We feel this console is coming with very innovative features that will change the video game industry and we want to be a part of that."
2K boss Christoph Hartmann recently claimed Microsoft and Sony are already "experimenting" with Kinect and Move for what could be the foundations of their next-generation console plans.
Hardware giant AMD piped up this weekend to claim the next Xbox will feature graphics on a par with James Cameron's Avatar.