If pre-orders are anything to go by EA's on the right track with Battlefield 3 ahead of the game's release this October.
According to Cowen & Company analyst Doug Creutz, channel checks "indicate that pre-orders are roughly comparable to those of Call of Duty: Black Ops last year, which has gone on to sell over 20 million units".
Creutz expects EA's game to be a "major hit" and has upped his first year sales forecast from eight to eleven million units, although he added that Modern Warfare 3 pre-orders are tracking ahead of both BF3 and Black Ops, confirming reports from retailers GAME and GameStop.
EA launched an impressive looking Battlefield 3 multiplayer gameplay trailer yesterday. Watch it here.