In light of record pre-orders for Star Wars: The Old Republic, EA has assured investors and analysts it has the capacity to ensure a smooth launch period for Star Wars: The Old Republic.
EA Games Label boss Frank Gibeau said on an earnings call last night: "We've got a very aggressive plan to be able to scale multiple millions of users coming into the Star Wars franchise and service this fall. We're looking at pre-order campaigns and telemetry coming in from retail as well as online to get a sense of the overall base, and it's very strong.
"We're pretty relaxed about what we're going to be able to achieve there," he added (via Seeking Alpha). "We'll be able to scale up and light up new servers on a fairly quick basis. And we've got a plan to do that over the months following ship, and we have a lot of capacity built into that."
So far EA has only confirmed a holiday 2011 launch for the BioWare MMO, and Gibeau said we're unlikely to get a solid release date for at least another month.
"As we get through the bulk of the summer, we're going to be ramping up our beta campaign. And by the time to get around September, we'll be in a position to be able to really call the ball and give you the hard ship date."