iPhone phenom Angry Birds flies into China

Rovio sets up shop in Far East

Angry Birds looks all set to take over China - as its creator sets up shop in the region and announces a slew of slightly ridiculous spin-offs. Which include Angry Birds shoes.


Rovio Entertainment today announced the opening of corporate and marketing operations in the territory, which it claims is the second largest market for Angry Birds.

The firm said that China represented "immense potential for continued growth" as it forecast 100 million Angry Birds downloads in China by the end of 2011.

Rovio will develop games and other products designed to appeal to Chinese fans, with the first game, the 'Moon Festival' episode for Angry Birds Seasons arriving in September. Angry Birds-themed moon cakes will also be available in China.

"As we have done in all of our markets around the world, we will create products specifically for this market," said Vesterbacka. "Angry Birds will recognize the uniqueness of China and our Chinese fans."

Local mobile ad network Madhouse will partner with Angry Birds to "expand virtual and real world connections and reach via prime time mobile advertising concepts". Additional mobile partners are expected to be announced soon.

Angry Birds-branded products will also be available in China - including a line of Angry Birds shoes at Letao, China's largest online shoe company.

"We are delighted to be fully operational in China," said Vesterbacka. "China has great potential for growth, but just as exciting is the opportunity to build a creative franchise, a marriage of virtual and real life, that is special for China and exciting for our Chinese fans."