Activision insists it has nothing to fear from the increasingly popular social gaming market, an area it has yet to focus significant resources on.
While the company's biggest rival EA has invested billions of dollars in the social gaming space, the Call of Duty maker has shown no desire to conquer Facebook, instead focusing its resources on a few core franchises for traditional gaming platforms.
Activision Publishing CEO Eric Hirshberg told attendees at the 13th Annual Pacific Crest Global Technology Leadership Forum: "Call of Duty has more players who pay-to-play online than any Facebook game, and our players pay more per player on average than any Facebook game.
"They're also more engaged - the percentage of Call of Duty's monthly unique players that play the game every day is higher than that of the top three Facebook games," he added, according to Gamasutra.
"Despite all the hand-wringing in our industry right now, people aren't gaming less. In fact, they're gaming more than ever. They're just doing it with fewer games, and they're spending more time playing those games than ever before. Last year, of the top ten best-selling games, all ten of them were based on strong existing franchises, and nine of those ten were online enabled."