Epic Games has spoken to CVG on camera about Gears of War 3's new "more personal" single-player campaign, as well as its exciting 4-player co-op and Beast modes.
Exec producer Rod Fergusson explained: "Gears of War 3 has taken the scope even bigger to now a planetary scale, but the story's even more personal.
"Because of that, because it's a band of friends going out, that's why we have 'brothers to the end' as our tagline - that idea of friendship and trust is what's holding them together."
News also landed this afternoon that Gears 3 will support stereoscopic 3D.
September 20 is the date.