Sony is absolutely convinced we're going to see "a lot of mobile and tablet gamers come over to Vita".
That's according to SCEA hardware marketing director John Koller, who countered recent claims that there isn't a market for a device like the Vita during an interview with IndustryGamers.
"When you look at the type of consumer that's playing cell phone games currently, it's someone that enjoys smaller 'kill time' gaming and has not gravitated to the larger, richer, deeper experiences that true handheld gaming provides," he said.
"As we go toward the PlayStation Vita, I can tell you that as we started looking at that product and the market opportunity several years ago, we saw a real strong demographic for those deeper, richer, console-type experiences.
"We had them on PSP, but we've taken them to a new level on PS Vita with the entirety of new ways to play," he added. "That 'new ways to play' idea, particularly for Vita, really differentiates from what's available on mobile phones or tablets and, frankly, what will be available on those platforms over the next three to five years.
"You're going to see PS Vita expand what a lot of people believe to be true about handheld gaming, and you're going to see a lot of those current mobile phone and tablet gamers come over to Vita. We're very convinced of that."