EA's annual FIFA ad is set to air this weekend on Sky Sports 1, the publisher's announced.
Read our FIFA 12 review.
The now-traditional parade of professional footballers bigging up EA's footy instalment will appear under the tag line "FIFA 12 - Love Football, Play Football", and debut during the Manchester United and Arsenal match.
The match kicks off at 16:00 on Sunday August 28, with the EA short set to debut during the second half-time ad break running at around 17:00.
The video - which was filmed at West Ham United's Boleyn Ground - stars Wayne Rooney, Gerard Pique, Kaka and Karim Benzema.
If last year is anything to go by, the ad will probably send first word on magazine review scores too for this year's instalment. We imagine EA will pick the high ones.
Check back on Sunday for the video.