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New budget PSP aimed at youngsters, says Sony

€99 price tag "will help us lift off"

Sony has said the budget PSP model revealed at GamesCom last month will be targeted at a "very young" audience.


Set to launch this autumn for €99, the PSP E-1000 lacks wi-fi capabilities but will offer access to the full catalogue of PSP software either on UMD or from the PlayStation Store via Media Go.

"You will see the audience skew younger," Sony Computer Entertainment Europe boss Jim Ryan told MCV. "At €99/£89 it will make a great Christmas gift. It's a device to play UMD games. It's all for the audience.

"If we are going to take PSP very young - teens and much younger - they are happy to just play the game. If taking wi-fi out is the price to pay, we're happy to. The €99 price tag is a real barrier that we've got under which will help us lift off."

Sony is offering discounts on 100 digital PSP titles this month as part of the PSP Power Sale promotion.