Electronic Arts CFO Eric Brown has said that pre-orders for DICE's highly-anticipated shooter Battlefield 3 have reached 1.25 million units.
"To date we have about 1.25 million pre-orders on Battlefield 3, so it's still well ahead of its predecessor title, Battlefield: Bad Company 2, in regards to pre-orders in the same number of weeks till launch. So it's doing very well," he said, according to Gamasutra.
Brown also said EA's marketing budget for Battlefield 3 is significantly larger than for fellow high-profile release The Old Republic.
"We have a pretty extensive campaign planned for Battlefield 3. We have the advantage of a two-and-a-half week early launch window versus our competitor [Activision's Call of Duty: Modern Warfare 3], and we intend to use that."
Battlefield 3 had a very strong showing at GamesCom last month, picking up the coveted game of the show award.