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US 3DS sales jump 260% following price cut

Nintendo platform enjoys a new lease of life in the US

The Nintendo 3DS saw a 260 percent sales increase in North America following a significant mid-August price cut for the handheld.

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Nintendo said in a statement that over 235,000 3DS systems were sold last month. About 185,000 units were shifted in the 19 days following the price cut on August 12, representing a 260 percent increase from the same 19-day period in July.

"Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS," said Nintendo of America's executive vice president of sales and marketing Scott Moffitt.

"With Star Fox 64 3D and the new Flame Red colour launching tomorrow, and Super Mario 3D Land and Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season."

The sales increase in North America follows a similar trend in Japan, where Nikkei pegged 3DS sales at 207,000 units in just four days following the price cut.

Nintendo's confirmed 3DS product announcement event for September 13, just days before the Tokyo Game Show.

The event will be open to analysts, investors and press (but not consumers) with new games thought to be revealed as well as the now infamous second 3DS Circle Pad peripheral.

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