Posted on Friday 9-Sep-2011 10:05 AM

Xbox 360 tops US sales in August despite PS3 price cut

Sony console enjoys "a notable uptick in sales", but not enough to topple Microsoft's box

As predicted by analysts, Xbox 360 retained its position at the top of the US hardware sales rankings in August, despite the mid-month introduction of a PS3 price cut.

Xbox 360 Screenshot
Xbox 360 sold 308,000 units in August, according to NPD data passed along by Microsoft, representing the 14th month out of the last 15 the platform has sold more units than any other console.

Citing the likes of Gears of War 3, Forza Motorsport 4, Kinect Sports: Season Two and Halo: Combat Evolved Anniversary, Microsoft said in a statement: "With a massive portfolio of new blockbuster and Kinect titles coming this holiday as well as new partnerships like Disney and UFC, Xbox 360 is well-positioned for continued success.

"Additionally, the highly-anticipated release of Call of Duty: Modern Warfare 3 will launch on November 8. All of the entertainment, partner support, record growth and sales momentum give us confidence that Xbox 360 will notch another record year."

According to NPD analyst Anita Frazier, all platforms saw unit sales increases over July. "The PS3 price cut also drove a notable uptick in sales of that platform," she said.

While no PS3 sales figures were released, Sony Computer Entertainment America corporate communications boss Patrick Seybold said in a statement: "Despite inventory constraints at retail during the first half of August, PS3 hardware sales were very strong the last two weeks of the month following the $50 price cut and the new InFamous 2 bundle.

"The new PS3 price point, combined with PlayStation Move and the industry's strongest lineup of exclusive titles, including Uncharted 3 and Everybody Dance, positions us for an amazing holiday season."

Rob Dyer, SCEA's senior vice president of publisher relations, admitted earlier this week that Microsoft has a "massive lead" on the hardware side in the US, selling 1.6 Xbox 360 consoles to every PS3 sold.

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Comments

15 comments so far...

  1. TheLastDodo on 9 Sep '11 said:

    Duhhhhh

  2. budge on 9 Sep '11 said:

    Oh my God! Patcher was right! :wink:

  3. KesMonkey on 9 Sep '11 said:

    Duhhhhh


    I find your ideas intriguing and wish to subscribe to your newsletter.

  4. metallicorphan on 9 Sep '11 said:

    is there no chart?..i would like to see how the Wii is doing now compared to both 360 and PS3,and if the two are catching it up,because if 300k 360s sold in just the US last month,then how many worldwide?

  5. TheLastDodo on 9 Sep '11 said:

    Duhhhhh


    I find your ideas intriguing and wish to subscribe to your newsletter.

    What can I say? It's a gift, some people take years to develop this level of insight, but me, I was born with it.

  6. svd_grasshopper on 9 Sep '11 said:

    they shouldn't have bundled it with infamous 2. what a s**te game.

    uncharted 2 would have been a better choice.

    and kinetic had nothing to do with a good 360 sales. always on the plug.

  7. StonecoldMC on 9 Sep '11 said:

    Those Americans really do love their Xbox 360's!

    Still with all the cool extra content* they get over us, I can uderstand why!

    *Backhanded compliment

  8. stonecold77 on 9 Sep '11 said:

    Are we gonna get this sales crap every day?

  9. Gamer4LIFE2011 on 9 Sep '11 said:

    They (MS) make out that the Xbox 360 is winning everywhere LoL

    Worldwide sales the PS3 is beating the Xbox 360(just add US + Japan sales for last month & the PS3 wins) :P

    Right back to what is most important to me i.e GAMES...opens 'R3' box... :P :P :P

  10. StonecoldMC on 9 Sep '11 said:

    They (MS) make out that the Xbox 360 is winning everywhere LoL

    Worldwide sales the PS3 is beating the Xbox 360(just add US + Japan sales for last month & the PS3 wins) :P

    Right back to what is most important to me i.e GAMES...opens 'R3' box... :P :P :P

    Very funny, unintentional, but still funny.

  11. JuiKuen on 9 Sep '11 said:

    is there no chart?..i would like to see how the Wii is doing now compared to both 360 and PS3,and if the two are catching it up,because if 300k 360s sold in just the US last month,then how many worldwide?

    Wii sales mentioned here:

    http://www.gamasutra.com/view/news/3712 ... ce_Cut.php

  12. NEO_SUPERMAN on 9 Sep '11 said:

    Gamer4life, hmm.

    I love the way all his posts are about how PS3 sales are better than Xbox360 sales, worldwide.

    Hey, next time your pulling magical number out of your ass, wanna rummage around and see if this weeks lottery numbers are up there too?

    Cheers mate.

  13. gmcb007 on 9 Sep '11 said:

    Shouldn't gamer4life be in school?

  14. damoxuk on 9 Sep '11 said:

    Who cares? Seriously.

    Just buy both consoles = win :)

    I'll be playing Gears 3, Uncharted 3, R3 (after price drop), Icon HD coll, Forza 4. At the end of the day both consoles are doing well and healthly competition means it's the gamers that win - unless you only have a Wii.

  15. MrPirtniw on 9 Sep '11 said:

    Yup- Gears 3 and Uncharted 3 coming up. I smell a sitcom- "Fenix and Drake, Drake and Fenix- gettin' in to trouble! Watch out for that Locust- now he's seeing double! (insert fake comedy laughs)"

    This stuff practically writes itself.