Subway US is running an Uncharted 3: Drake's Deception promotion that will give punters early access to the 'multiplayer experience', PS3 themes or skins and other goodies in the game itself.
Its 'Taste of Adventure' promotion will see codes printed on cups and food packaging, which can be redeemed for various Uncharted 3 and DC Universe Online (PS3) treats.
The promotion will run from September 29 though to November 1, when the game is released. There's no word on a similar campaign for UK.
Here are the full details (via the Naughty Dog Forums):
GWP Cup Code Description - (while supplies last)
*Cup Code Entry & Redemption Prior to 11/1/11: Voucher Passcode for early Access to the UNCHARTED 3: Drake's Deception Competitive Multiplayer Experience or choice of Voucher Passcode described below.
*Cup Code Entry After 10/31/11: Voucher Passcode allowing you to play DCUO on your PC at the Premium Level Free for 7 consecutive days, as more fully described above or choice of Voucher Passcode described below.
GWP Sandwich or Chip Code Description - (while supplies last)
*Voucher Passcode for an UNCHARTED 3: Drake's Deception dynamic theme
*Voucher Passcode for UNCHARTED 3: Drake's Deception Fortune Hunter Bounty
*Voucher Passcode for UNCHARTED 3: Drake's Deception Multiplayer Drake Character Skin
*Voucher Passcode for UNCHARTED 3: Drake's Deception Multiplayer Weapon Skin
*Voucher Passcode for SUBWAY Taste For Adventure Cup and SUBWAY Sandwich virtual costumes for PlayStation Home
Please be aware that in the event you are the Recipient of one (1) of
The Gifts, the use of this Gift requires a PS3 system AND a valid PlayStation Network account.
Check out the awesome Uncharted 3 TV spot you'll be seeing on your box any time now.