Cliff Bleszinski has confirmed that Gears of War 3 will recieve campaign DLC - and it's going to be "unique and cool".
Talking to The Telegraph, the Epic developer said he feels download content should be completely unique, citing examples from Rockstar's Grand Theft Auto IV and Gearbox's Borderlands.
"We have some DLC that's coming up. We've confirmed we'll be doing campaign DLC," he said. "One thing I can tell you is that you're not going to see Marcus or Dom or Cole in it. I believe that DLC should be unique and cool, like Lost and the Damned, Gay Tony, Mad Moxie's Underdome Riot.
"All those kind of things. DLC's the place where you play and have fun. So that's one thing that's an indication of where things may be going in the future."
If you haven't had the chance to pick up Gears of War 3 yet, watch the first ten minutes of the game to keep you going.
If you haven't got Epic's latest because you're still on the fence, read our Gears of War 3 review and see if we can tip you off.