We've already had to shell out for Deus Ex: Human Revolution and Gears of War 3, we'll soon be scrabbling around for FIFA 12 funds and that's before we've even got to the triple A flood of October and November.
Gaming as a hobby can be tough on the old wallet at the best of times but it's when the likes of Modern Warfare 3, Battlefield 3, Uncharted 3 and Assassin's Creed: Revelations are enticing you from the middle distance that it really hits home.
It makes you wonder, should we really be paying so much for a video game?
It's a question Saber CEO Matthew Karch both asked and answered on CVG back in March and when you consider other forms of media entertainment, you can understand why gamers might feel aggrieved.
We know that games can cost a hundred million to make but so do Hollywood movies and they tend to be available for a quarter of the price of games. Besides, it's only the top titles that carry budgets similar to blockbuster films, so why are we handing over fists of notes for games across the board?
There are lots of studios out there that recognise the strain placed on gamers' pockets, although some of them would say that with our media of choice usually offering a minimum of eight hours run time, a higher price is justified.
But surely publishers and studios stand to make more money if they were to attract an increase in sales thanks to a decrease in price? Modern Warfare 3 will be one of the most expensive games of the year because even launch night queues are guaranteed despite the extra tenner on the COD price-tag.
If Modern Warfare breaks sales records with a chunky price stuck to its box, think how much it would sell if it were made more affordable.
We know that many of you wait for inevitable price cuts or even turn to the second hand market for a cheaper deal. With publishers struggling to combat pre-owned with online passes, could the solution actually be a £20 price point?
A lower price might even encourage gamers to take a punt on titles outside of the big names, leading to a more varied marketplace where heavyweights can get creative and middleweight developers have a better chance of survival.
Give us your views. Should games be cheaper, would you take more risks if they were and what are the chances of publishers taking a financial risk themselves?