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Old Republic sales to hit 3 million in year 1 - analyst

Subscriber count expected to stay level at two million by the end of 2012

Cowen & Company analyst Doug Creutz has reacted to EA's Star Wars: The Old Republic launch date and pricing plans with sales and subscriber forecasts for the MMO's first year on the market.


EA said at the weekend that the BioWare game will launch in the US on December 20 and two days later in Europe.

Buying a copy will net you a 30-day subscription. Access thereafter will cost $14.99/£8.99/€12.99 per month or $41.97/£25.17/€35.97 for three months, with six months costing $77.94/£46.14/€65.94.

Creutz said in a research note distributed after the announcement: "We are assuming that the title sells through 3MM units in its first year of release, with the subscriber count reaching (and staying level at) 2MM by the end of CY12.

"We note that with the announcement of the title's release date, we have seen pre-order activity for the title reaccelerate," he added.

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