EA might be encroaching on Valve's digital distribution territory with its Origin project, but that hasn't stopped Gabe Newell trying his new competitor out - and giving his verdict.
EA has notoriously stopped many of its recent games appearing on Steam in recent months, since ramping up efforts with Origin - which has now been installed by approximately four million users.
The likes of Battlefield 3 and Mass Effect 3 not expected to appear on Valve's service in Q4 this year.
Speaking in the latest edition of PC Gamer, Newell said that he'd "tried out" Origin. His verdict?
"I think it does some things well. I think there are still some areas where, as a customer, I'd like to see it improve. It's not that different from any other system like this. There are positive things and negative things."
Newell was less tight-lipped when it came to the nature of competition for market leader Steam.
"I and everyone at Valve know that you're only as successful as what you've done lately," he added. "So the idea that Steam is somehow the answer to digital distribution ignores the fact that every two or three years, something is going to change dramatically."
EA has previously admitted that competitive "conflicts" exist between Origin and Steam.