Sledgehammer co-founder and general manager Glen Schofield has said he feels under massive pressure to deliver the goods with Modern Warfare 3.
The former EA Visceral Games boss told the latest issue of Edge: "We were very confident after Dead Space, especially with our development processes. We knew we could deliver within a deadline and with a lot of polish. And that confidence was exactly what was needed.
"But there are days when you think: 'Holy shit, this is a monster'. There is a lot of stress. It's not crippling, but the thing that worries me most is people going: 'Look, there's the guy who brought down Call of Duty!' That scares the crap out of me."
Modern Warfare 3 is the most coveted title this holiday season, according to a survey of 5,000 active US gamers conducted by Nielsen.
It might not be the case at Activision HQ, but Modern Warfare 3 co-developer Infinity Ward insists it isn't concerned by sales numbers.