EA's announced unexpected plans for a Battlefield 3 reality TV show in the States.
Battlefield 3: Operation Gridiron will see the game publisher team up with "some of football's biggest stars"(that's American football) for an exclusive show to air on Spike TV this autumn.
The show apparently takes quarterback Drew Brees, linebacker Clay Matthews, wide receiver Larry Fitzgerald, and defensive end Jared Allen into real-life combat scenarios inspired by Battlefield 3.
"Filmed at a top secret location, these all-star athletes are provided the ultimate in combat training by some of the world's most elite Special Operations Warriors," EA explains.
"Following their advanced training, they must work together as a team to accomplish a live simulated operation, pulled straight from the gritty war scenarios players will face in the game."
We imagine they'll keep the live ammunition in the box.
"Taking to the battlefield in these real life war settings was really exciting and eye-opening," said All-Pro quarterback Drew Brees.
"Every day men and women face challenges similar to what we tackled in this show but with potential dire consequences. Filming this show once again reinforced my respect for the soldiers who fight every day for our freedom."
Starting today, weekly Tuesday webisodes will be posted at 9:00am PDT on the Battlefield Facebook page. Have a look.