Yesterday Microsoft announced that content from almost 40 new media partners will begin rolling out on Xbox 360 in over 20 countries before Christmas.

The platform holder said the deals heralded "a new era in television... where your entertainment becomes instantly searchable, easily discoverable and enjoyable in extraordinary new ways" using Kinect motion control and Bing voice search.
Here's how it will work (ignore the cheesy actors and it looks pretty cool):
Comments
4 comments so far...
Black Mantis on 6 Oct '11 said:
Looking forward to it.
budge on 7 Oct '11 said:
It's just a shame that about 90% of television nowadays is either reality TV or just utter trash!
Black Mantis on 7 Oct '11 said:
I don't know about that, quite a lot of my favourite programs are on now.
Fringe/Sons of Anarchy/Californication/Modern Family/Romanzo Crimanle/Curb your Entusiasm/Boardwalk Empire. s**t-loads!
starsail on 7 Oct '11 said:
Bout time MS realised one of the appealing strengths of PSN. Good news for Xbox Live subscribers but I wonder how much will be freely offered. One thing that put me off Live (mainly as a single player gamer) is the lack of freebies on Live and Sony won me over with not only online play but the likes of the browser, videzone, iplayer etc. Get more extras and you welcome me back (if I had a billion hours to waste for online games like COD then I wouldn't feel as left out given Lives fantastic online modes (which is the best on any of the platforms).