DICE has hinted at an ambitious year-round DLC plan for Battlefield 3.
Asked if the company intends to offer the same level of ongoing support for Battlefield 3 players as rival series Call of Duty does, creative director Lars Gustavsson told MCV the developer has "completely restructured" the studio around its plans for add-on content for the upcoming FPS.
"Nowadays, we have operations team who looks at the title when it starts getting closer to launch (or long before) with potential downloadable content and so on, to really have a plan," he said.
"Otherwise you're quite likely to start slipping. If you're focusing just before release on what you're going to ship post-launch, then I think you have problems.
"So, yes there is a massive plan in place."
Our own Jake Denton is of the opinion that the DLC model is getting out of hand. Let us know what you think.
Battlefield 3 producer Patrick Liu said earlier this week he thinks EA's franchise has the edge on Call of Duty, although he admitted he's just pleased his game's being bracketed in the same league as the current FPS genre king.
Yesterday EA released a new Battlefield 3 trailer focusing on the shooter's destruction gameplay.