Golden Joystick Awards breaks Guinness World Record with 2.06 million votes

By CVG Staff for computerandvideogames.com

The GamesMaster Golden Joystick Awards has broken the Guinness World Record for the most votes cast in any gaming awards on record.

Over 2.06 million votes were cast during this year's shortlist voting period, smashing the previous world record set by the Golden Joystick Awards in 2009.

The winners of the 29th annual edition of the world's longest running gaming award ceremony will be revealed tomorrow at the Park Plaza Westminster Bridge hotel in London.

As well as the awards, the event promises to offer a number of surprises on the night including exclusives and reveals from across the games industry.

The Golden Joystick Awards hopes to break another world record over the weekend, when GamesMaster's Justin Towell will attempt to beat the world record lap time for the new India circuit on F1 2011 to coincide with the actual Grand Prix.

Guinness World Records Gamer's Edition editor Gaz Deaves said: "We're happy to confirm that the 2011 Golden Joysticks has received 2,062,726 votes, the most ever cast for a videogames awards event.

"This is a fantastic achievement and pays testament to the incredible popularity of the Golden Joystick Awards."

Golden Joysticks associate publisher James Kick added: "To break the world record and smash the 2 million vote mark is amazing. Our editors ignited the debate at the start of August when announcing the shortlist and the gamers have responded with aplomb.

"It showcases what can be achieved when you combine the power, influence and reach of our media with strategic direct marketing, PR and social media activity."