Grand Theft Auto V has been officially announced by Rockstar this afternoon, with industry whispers continuing to suggest that the fifth open-world instalment could be set to make the switch to a real-world city - specifically, Los Angeles.
Not real-world, but San Andreas! Watch the GTA 5 trailer.
Evidence from as far back as last December suggests that GTA V is being codenamed 'Rush' and features characters including a "Welsh monk/cult leader/yoga teacher", a "weed evangelist", a "swinger" and - top of the pops - "an ugly but comfortable mellow Californian divorcee".
Hmmm. 'Rush'. Which city immediately springs to mind when you hear that phrase?
Alongside the loud-mouthed actor/comic Gilbert Gottfried - himself an L.A resident - CVG has heard whispers of "ridiculous" voice talent for GTA V, with even Robert De Niro being muttered as a possible candidate.
There's also chatter that Rockstar could be set to show off a living, breathing Los Angeles as the location for the next instalment - landmarks and all.
Of course it wouldn't be the first time Rockstar has mapped the entire city; Way before L.A Noire's painstakingly recreated 1940s L.A - all by Team Bondi's hand, but offering plenty of assets to dip into - there was Midnight Club: L.A. Built by Rockstar's San Diego and London studios.
The title provided an impressive, open-world environment for players to roam freely in and, perhaps, the perfect map to build a 2011 blockbuster on.
GTA 5's official 'V' logo - which looks more than a little bit like a US bank note - also seems to back up rumours that the next game will feature themes of global recession, yet another suggestion that Rockstar could be taking a step towards the real world.
There's only a week to wait for the GTA 5 trailer and when all is revealed. Keep your eyes on these pages...
For more thoughts read GTA5 - what does Official PlayStation Magazine UK expect from the next Grand Theft Auto.