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FIFA 12 sales hit 5 million

Game seeing "unprecedented levels of online engagement" a month after launch

EA has revealed that FIFA 12 sold five million copies in its first month of availability.


Chief operating officer Peter Moore said on an earnings call last night: "FIFA 12 has been remarkable. Five million consumers purchased this latest iteration so far, the best reviewed sports game of this current console generation.

"FIFA 12 is doing unprecedented levels of online engagement," he added. "Four weeks into the launch, we have hosted 271 million online games, an increase of 105 percent over last year. Fans are currently playing an average of 94 million minutes per day of FIFA 12 online.

"One month after FIFA 12 launched in stores, the game is still on the console tray and thus still generating incremental revenue. Players are rewriting our assumptions about their traditional decay curve. They're playing longer, they're more engaged and they are eager to spend in order to extend the experience."

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EA said earlier this month that FIFA 12 sold 3.2 million copies in its first week of availability, making it the No.1 global game launch of 2011 and the biggest release in the history of sports games.

[ SOURCE: Seeking Alpha ]