Following reports earlier this week claiming Apple is to launch its own line of televisions next year or in 2013, fresh rumours about the company's plans have emerged.
Apple engineers and designers have been working for years to find a new interface for the television, the New York Times reports. Sources said Apple had toyed with the idea of replacing regular TV remotes with a wireless keyboard and mouse or existing iDevices, but that neither concept worked.
Jobs finally settled on the idea of using Siri, Apple's new artificial intelligence software, which would enable users to talk to their televisions, it adds.
"[A television] is a guaranteed product for Apple," one individual close to the company told the NYT a while back. "Steve thinks the industry is totally broken."
In Walter Isaacson's newly released Jobs biography, he quotes the former Apple CEO as saying that an Apple TV "will have the simplest user interface you could imagine".
The report concludes: "It is coming though. It's not a matter of if, it's a matter of when."