EA executive vice president Patrick Soderlund has said Battlefield 3's "industry leading" multiplayer has the stickiness to stop players switching over to Modern Warfare 3 when the new Call of Duty game arrives next week.
Speaking to IGN, he also showed healthy respect toward Battlefield's big rival, in contrast to previous remarks from other EA executives.
"We all respect what Call of Duty brings and what they're going to come with, and I think that we have an industry-leading multiplayer game that will make people want to stay with us, frankly," Soderlund said.
"If you look at all the reviews that we've gotten, not a single one that I've seen has been negative towards the multiplayer. In fact, many state that the multiplayer is the multiplayer experience to have, the best in the world.
"And if I can continue to harness that and work on improving that and give the consumers more of that, then hopefully they're going to feel loyal to us and stay."
He added: "My focus has got to be on our product, and not necessarily on the others. And right now we're out in the market, and that's all I know.
"When they come out, they come out, and I wish them the best of luck. They're partners in this industry, and I play all their games and I look forward to many of them, and all I can do is try and make sure that people stay interested and want to have more Battlefield."
EA said earlier this week that Battlefield 3 had sold five million copies in its first week of availability, making it the fastest-selling game in the publisher's history.