EA's signed up Transformers director and 'Mr. Call of Duty' Michael Bay to put together an advert for promising Need for Speed instalment, The Run.
If you want to actually stick your eyes on the thing though you'll have to head over to the game's Facebook page and press the big 'like' button.
"Working with Michael and his company, The Institute, was such an honour," said The Run's executive producer Jason DeLong.
"He's known for delivering exhilarating, over-the-top, action - exactly what players are looking forward to experiencing in Need for Speed: The Run. We knew from the moment we met with Michael that he was the perfect person to bring our game to life for gamers seeking non-stop action."
The game's due out in the UK on November 18.