THQ CEO Brian Farrell doesn't expect the newly revealed Grand Theft Auto 5 to overshadow Saints Row: The Third's release later this month.
Speaking in an investor Q&A session (via Cinema Blend), he reasoned that the two open world action franchises are very different beasts.
"I went online like everyone to see the GTA trailer," Farrell said. "It's a high quality trailer and I think it's going to be another fantastic game in the GTA series.
"That said, it also shows the completely different positioning of the two games. GTA is still serious and character driven - a very different experience. Saints Row - if you saw our video today - it shows you all the crazy stuff in the game.
"It's a totally different positioning and if you read the forums it's like 'hey, I love GTA, and I love this game because it's a very different game that knows what it is and is very entertaining.'"
Saints Row: The Third hits the UK on November 18, while GTA 5 is expected to launch next summer.
M2 Research analyst Billy Pidgeon agrees with Farrell. In fact, he told IndustryGamers GTA 5's reveal could rub off positively on Saints Row: The Third.
"With the GTA V trailer promoting an as yet undated release out before THQ's Saints Row: The Third ad campaign kicks into high gear, the action-adventure sandbox genre with a crime-oriented theme gets promoted, and both games will likely benefit," Pidgeon explained.