Posted on Wednesday 9-Nov-2011 10:49 AM

Significant decline in World of Warcraft subscribers

800,000 lost in the three months ended September 30

Activision posted a rise in sales and a massive jump in profits for the three months ended September 30, but the "lone blemish on the quarter was a significant decline in World of Warcraft subscribers".

World of Warcraft: Mists of Pandaria Screenshot
That's according to Doug Creutz, analyst at Cowen and Company, who said in a research note sent out this morning: "In its Q3:F11 earnings conference call Activision Blizzard reported that worldwide active subscribers to World of Warcraft finished the September quarter at 10.3MM, a decrease of 800K during the quarter.

"They further specified that a majority of the decline in active accounts was 'coming from the East', i.e. mostly from China."

Last month, Blizzard announced the fourth expansion for World of Warcraft, the long-rumoured Mists of Pandaria. It will introduce the panda-like Pandaren as a playable race, add a new player class and up the level cap to 90, among other features.

Of course, World of Warcraft also has upcoming competition from December release Star Wars: The Old Republic. Developer BioWare thinks its game "will more than compete" with WoW following "a fantastic response" from beta testers.

But analyst Creutz delivered a pretty damning hands-on impression of The Old Republic back in June, when he described the game as "highly derivative" of World of Warcraft.

"We got hands-on time with the game, and were largely unimpressed," he wrote. "Despite promises from EA/Bioware that the title represents a major step forward in MMO design, what we saw was essentially a World of Warcraft clone with Star Wars character skins and the Bioware RPG nice/nasty dialogue tree mechanism bolted on for non-player character conversations."

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Comments

12 comments so far...

  1. DAEDALUS79 on 9 Nov '11 said:

    Has there been a sudden influx in fat kids dying?

  2. 03b2wgm on 9 Nov '11 said:

    I guess 10.3 million subscribers for any game still isn't bad.

  3. clayf1ghter on 9 Nov '11 said:

    Both my bro's have been playing this since day one and they play nothing else. I've keep telling them about the 5 years of gaming goodness that they've missed out on but it's like talking to a brick wall.

    It's like gaming crack to them!!

  4. Blumiere on 9 Nov '11 said:

    Good, hopefully all the jackasses who plague WoW leave, its worse than Xbox Live for its prick to decent person ratio thesedays.

  5. hi0marc on 9 Nov '11 said:

    I think i know the only person who has (re)subscribed to it in the last few months.

    We mock him plenty.

  6. almanac2015 on 9 Nov '11 said:

    Warcraft numbers rise and fall. Big rise when Cataclysm came out, then a big fall. When MoP comes out, it'll rise again.

    f**k all has been going on in WoW however. With Skyrim out in 2 days I'll be cancelling my WoW subscription for a couple of weeks, though will pick it back up a little into Patch 4.3 undoubtedly.

  7. Imaduck on 9 Nov '11 said:

    Activision will soon be done with Blizzard and confine them to the washout pipe. You wait and see.

  8. damoxuk on 9 Nov '11 said:

    I played Wow for hours a day until Catacylsum expansion which in my eyes made the game well crap.

    I ended up playing less and less and not played it at all in over 2 months.

    Might get Old repupblic or just get skyrim and play that during my xmas break.

  9. verynaughtyboy on 9 Nov '11 said:

    I reckon the decline is due to to the governments cutting peoples benefits! They are either going to have to quit WoW or get jobs - Bet that is a harder decision than they've ever had to make in game! :D

  10. liquidphantom on 9 Nov '11 said:

    I have a Job... and some semblance of a life, so hardly played it and from what I did play, I can't see what all the fuss is about. It's like Disney meets Lord of the Rings with angry ADHD kiddies.

  11. King Bohan on 9 Nov '11 said:

    Good! It‘s about time this geekfest was put to rest!

  12. nash121 on 9 Nov '11 said:

    I loved this game at the start then I had a break and couldn't get back into it, its just not for the casual gamer which I turned into but I wish it was!

    I wonder out of the 10m people on it are just people that signed up and just haven't cancelled...