Little known Hollywood actor Ned Luke may be the voice (and face) behind GTA 5's lead character, if snooping work carried out by our friends at Official PlayStation Magazine UK is anything to go by.
The site has come across images and video footage of Luke that have an uncanny resemblance to the middle-aged, suit-sporting criminal featured in the game's debut trailer. Luke also sounds a hell of a lot like the trailer's narrator.
On top of that, a fellow actor and Luke's supposed cousin seemingly confirmed the rumour in a series of Twitter updates, OPM reports.
It might be a while until we find out for sure either way. Analysts say GTA 5 will be released next summer, possibly as early as June "to steal everyone's attention" before E3, but publisher Take-Two's latest release schedule, published earlier this week, simply lists the game's launch as "TBA".