The 3DS is on track to surpass the first-year sales of its phenomenally successful predecessor, the DS, according to Nintendo.
Signaling a turn-around of fortunes for the console after a rocky start to life, Nintendo says 1.65 million units have sold in the US since its launch, citing new NPD figures.
The DS sold 2.37 million units in the region in its first year on sale, November 2004 to October 2005, but half of those were sold during the Christmas buying season.
3DS is less than a million away from that and still has Christmas, plus the launch of Super Mario 3D Land and Mario Kart 7 to come.
"With a massive lineup of software on the way and the first-year sales record of Nintendo DS in its sights, Nintendo 3DS enters its first holiday season with a full head of steam," said Nintendo America marketing boss Scott Moffitt.