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Modern Warfare 3 sets 5 day entertainment sales record

Latest Call of Duty generates over $775 million in less than a week

Call of Duty: Modern Warfare 3 has broken movie box office, book and game sales records for five day worldwide sell-through in dollars.

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The title grossed more than $775 million globally in its first five days of availability, exceeding the $650 million record set by last year's Call of Duty: Black Ops and the $550 million one achieved by 2009's Modern Warfare 2.

Modern Warfare 3 has also smashed two Xbox Live records since release. More than seven million multiplayer hours were logged playing the game by the end of launch day, while 3.3 million simultaneous users on November 8 represented a new record for concurrent players on the online service.

"Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment," said Activision Blizzard CEO Bobby Kotick.

"Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world."

Activision Publishing CEO Eric Hirshberg added: "Most of all, I want to thank our fans. They are our toughest critics, and our biggest supporters, and none of this would be possible without them."

Activision said last Friday that Modern Warfare 3 enjoyed "the biggest entertainment launch ever" with an estimated sell-through of more than $400 million and more than 6.5 million units in the US and UK alone in its first 24 hours of availability.

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