Call of Duty Elite's original programming content is set to premiere tomorrow with the first edition of Friday Night Fights.
The show will pit members of the US Army and Navy against one another in what's being billed as a Modern Warfare 3 grudge match.
Activision says: "Executive produced by Ridley Scott and Tony Scott's RSA Films, and director RJ Cutler, Friday Night Fights lets real life rivals settle their differences Call of Duty style via epic multiplayer battles in Call of Duty: Modern Warfare 3."
Activision Publishing CEO Eric Hirshberg added: "When you're working with the likes of executive producers Ridley Scott and Tony Scott, the production values don't get any higher. And the Call of Duty community deserves nothing less. We want to give people new ways to connect with the game they love. That's what Call of Duty Elite is about, and Friday Night Fights is just the beginning."
Despite some early teething problems, Elite is now 95 percent operational, according to Activision.