Team Ninja's Yosuke Hayashi says that the recent revival of the fighting genre is great, but things haven't changed much.
"To be completely honest, after Dead or Alive 4 we weren't sure what the future was going to be. We were trying to think of something new, but we weren't getting any ideas of what to do for 5," he told Siliconera candidly.
"Then we saw Street Fighter IV and the fighting genre come back because in a large part of Capcom and what they were doing. For all of the fighting games that came out we looked at them, but there was something wrong," added Hayashi.
"They looked great with updated graphics and had online gameplay, but the gameplay itself hasn't changed. It's still the gameplay we've had for years."
Hayashi says it was this lack of change that prompted to company to go for a more extreme approach to its fighting arenas and environments in the new Dead or Alive 5.
"We started to think how can we change the genre. What could we add new and put that into the fighting game? And that's how that idea came out," he said.
Team Ninja billed DOA 5 as 'fighting entertainment' during its TGS unveiling, and you can see why in this trailer.
"Dead or Alive is different from both of those. We're looking for simple, but deep fighting entertainment. We're not looking to be a technical hardcore fighter. We want a game that a lot of people can have fun with, but people who want that depth can find it. When people watch the second part of the demo that will give players a sense of what we're thinking of when we mean 'fighting entertainment'," concluded Hayashi.