Sony is planning to offer multiple price points for Vita software tailored to the experience on offer.
European PlayStation boss Jim Ryan told GamesIndustry.biz that this approach to pricing will help combat the threat of cheap smartphone games to its portable console.
"I think it would be safe to assume we will take a more tailored approach than perhaps we've done in the past," he said, going on to admit it would be "foolish and na´ve to ignore what's happening" in the smartphone market.
"It's our challenge to ensure that the gaming experience that we provide is closer to that TV console experience than it is to your 69p thing that you've downloaded on your iPhone," he added.
"If we do that and we provide great value to the consumer on games like Uncharted, I think the possibility to sustain historic console type price points is there."
Last week, Sony revealed the first party launch titles that will debut alongside Vita in Europe on February 22.