Microsoft is kicking off a free Xbox Live Gold weekend today.
It'll unlock a number of features usually open only to Gold subscribers, including Lovefilm, Video Kinect, Facebook and online gaming.
Zune Video will also be offering film deals and free content this weekend. There's a ten minute free preview of The Hangover Part II, and 40 percent off titles such as The Hangover, The Bourne Identity and The Green Lantern.
Microsoft says users will also have the chance to win an Xbox Christmas entertainment package featuring a Samsung TV, an Xbox 360 Kinect bundle, 8,000 Microsoft Points and more.
The new Xbox 360 dashboard rolled out earlier this week, introducing new personal and social features, plus cloud storage for game saves and Live profiles.
It's also set to add new media channels such as BBC iPlayer, 4oD, Demand 5, Blinkbox, MUZU.TV, MSN Video, Crackle, VEVO, Screenrush and Dailymotion throughout the holiday months.