Call of Duty: Modern Warfare 3 grossed $1 billion in sales in just 16 days, Activision said today.
According to the publisher, it has become the first entertainment property to eclipse 2009 movie Avatar's 17 day $1 billion record.
Activision Blizzard CEO Bobby Kotick said: "Engagement of our Call of Duty audience continues to rise around the world.
"Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences."
Activision Publishing CEO Eric Hirshberg added: "Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty
"And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style."
Modern Warfare 3 sold 8.9 million copies last month in the US, according to data released by the NPD Group.