DigiTimes is reporting that Apple will begin readying materials for its rumoured iTV in the first quarter of this year, in preparation for a Q3 launch.
Samsung has supposedly been producing chips for the sets since November and Sharp is reported to be producing the displays for the new TVs.
The displays of the new iTV sets will initially focus on 32 and 27 inch, note "sources in the supply chain".
The DigiTimes report also claims that unlike the Apple TV set-top boxes, which launched in 2006, Apple iTVs will be full TV sets. Allegedly, Apple may still continue to launch its next-generation set-top box in 2012 though.
Rumours of iTV have been floating around since Apple Founder Steve Jobs passed away in October, who said in his autobiography that he had "finally cracked" the TV space.
"I'd like to create an integrated television set that is completely easy to use," he said. "It would be seamlessly synched with all of your devices and with iCloud. It will have the simplest user interface you could imagine."