The latest episode of BioWare Pulse focuses on the developer's approach to story writing.
An entertaining watch that got us all excited again about the game's March release, it features series lead writer Mac Walters discussing emotion and character development in the sci-fi world.
"Overall, it's looking like it's going to end up being bigger than any of the games in the Mass Effect series, but also, I think, the emotion, the depth of writing that we have in there, has also gone up another level," he says.
"When a videogame can make you feel something, you know as long as it's also fun and still entertainment then, well, I think we've done our jobs."
Find out why BioWare's latest is set to be one of 2012's finest in this Mass Effect 3 preview.