It "makes sense" for Capcom to explore action "more fully" with Resident Evil, the publisher's said.
Capcom UK's head of marketing, Dave Turner, pointed out to MCV ahead of the Resident Evil 6 reveal that action-focused Resident Evil 5 is in fact the series' biggest seller, and even revealed aspirations to attract Call of Duty players.
Asked why the series has taken a more action-focussed stance - specifically with Operation Raccoon City - Turner said:
"We've seen the popularity of Resident Evil increase massively as the series became more action oriented - Resident Evil 5 is the biggest seller in the series. So, it makes sense for us to follow this action area more fully."
He added of Operation Raccoon City: "The dream would be that the millions of Call of Duty fans that are enjoying these fast-paced online games are attracted to this Resident Evil."
For those who don't do gaming news past 10pm, Capcom released the first Resident Evil 6 trailer late last night, and initial feedback from readers has certainly been mixed.
Some CVG forum goers called the reveal "actually amazing," while others hit the comments section to express their disappointment that Resi 6 looks to be "a full on action game now".
Got an opinion? Let us know in the comments. Otherwise, check out Mike Jackson's Resident Evil 6 trailer dissection, which includes a whopping 101 screenshots.
Resident Evil 6 is out on November 20, 2012 for Xbox 360, PS3 and PC.