Nintendo is considering changing the name of its next-generation console, Wii U, sources close to the platform holder have suggested.
CVG understands that following a disappointing E3 reveal - and public confusion over 3DS - serious discussions are ongoing at the highest level in the US and Japan as to whether the firm should cut its losses and give the console a different name.
Public confusion over the Nintendo 3DS has forced the platform holder to roll out bold red box stickers to differentiate the similarly-named system from the original DS, and it even enforced the TV tagline 'This is not DS. This is Nintendo 3DS.'
It's been indicated that Nintendo is keen not to repeat the same mistakes with its next-generation home console, and we're told a change of name is a real possibility - especially after president Satoru Iwata told investors Wii U needs to learn "a bitter lesson" from 3DS and public confusion over its features.
Nintendo showed off the Wii U for the first time at E3 2011, which resulted in its share price dropping to a five year low.
A strong focus on Wii U's new controller with a screen - first revealed by CVG - and barely a glimpse of the console itself left some consumers bemused as to what the Wii U was, and Iwata confessed the company should have better explained how it works.
He said following E3: "Because we put so much emphasis on the controller, there appeared to be some misunderstandings. We should have made more effort to explain how it works.
"We haven't made any kind of blunder, but I should have shown a single picture of the new console, then started talking about the controller. The console is not drastically different, and Wii U is about the controller. The console itself will be almost invisible."