UK gamers eager to sample PS Vita before its release will be able to try out the new handheld at any one of GAME and Gamestation's 600 specialist retail stores nationwide.
Sony says every store manager has been sent a Vita unit "to enable them and their staff to demonstrate first hand just what makes the new PlayStation handheld so special".
In-store demos include WipEout 2048, Uncharted: Golden Abyss, ModNation Racers: Road Trip, Reality Fighters, Little Deviants and Everybody's Golf.
Sony Computer Entertainment UK boss Fergal Gara said: "PlayStation Vita is an amazing piece of technology - but the very best way to make people realise this, is by putting it in their hands. The beauty and clarity of the 5 inch OLED screen, the ergonomic design with the dual analogue joysticks, the interaction of the rear touch panel, all come emphatically to life."
Are you picking up a Vita at launch and if so, which model are you going to plump for? Cast your eyes over our PS Vita review, if you haven't already, and don't forget the PS Vita release date is less than a month away now.