Need For Speed: The Run players on PS3 can purchase new DLC today in the form of the 'Italian Edition Pack'.

The pack also serves up ten new Challenge Series events for you to tackle. The DLC is available via the US PS Store today, while the EU store gets it tomorrow.
Here's the list of new cars:
1993 Lancia Delta HF Integrale Evoluzione
2012 Maserati GranTurismo Stradale
1995 Lamborghini Diablo SV
2010 Lamborghini Gallardo LP 570-4 Superleggera
2010 Alfa Romeo 8C Competition
2005 Maserati MC12
2009 Pagani Zonda R